Be Understood Now
Savvy and Influential Communication Secrets Teleseries

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This teleseries is designed especially for ambitious professionals ready to make their next move

AND

it’s also perfect for people in business who want to make a BIG difference to the level of their connections and the speed of their responses

AND

for all those of you who are ready to have a BIG boost in confidence at the same time—this really is for YOU.

Well before we go any further, let me just ask you a few quick questions….

• Are you ready to really be YOURSELF AND feel more confident as you get things done with - and alongside - people more quickly and easily than ever before?

• Is it time for you to stop struggling to get across to people what it is you want without you ‘getting up their nose’ as you tell them?

• Have you ever wondered why some people just seem to breeze through meetings, interviews, presentations and tricky conversations with ease?

Well, if you’ve said ‘Yes’ to any or all of these questions then it’s time for you to discover simple, subtle and POWerful secrets to become a Savvy and Influential Communicator. 

It’s time isn’t it – I mean, if not now, when will be a good time?

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Well, Hello There,

Now this is a question I get asked a lot:

“Kay, how do you do it?  How do you connect with people easily so that they like you and respect you AND still respond with what you want or give you want you want, at the same time?  How can I do that too?”

Wouldn’t it be brilliant if I had a ‘one-size-fits-all, grab-and-go’ kind of answer for you to that question?  I wish I did because I’d bottle it and give it to you!  But I don’t.

I don’t because there are SO MANY factors that go into the mix to make that possible for you AND to make it look easy and make it feel easy. 

Well, it is easy – it’s easy when you know HOW to – and how NOT to – do and say certain things AND it’s easy when you know WHY it’s so important. 

There are so many pieces of the puzzle that come into play in any one conversation, in any phone call, email, presentation, meeting that you're involved in.   

These pieces that can make – or break – whether people will do what you ask them to, take instructions from you, take action when you give them the instructions AND whether they’ll like and respect you at the same time.

Well – “Good News” and “It’s About Time”!!

Finally – after years of trial and error, of hitting and missing, of HIGHS and lows in my own 20+ years of corporate experience AND after working with 100’s of clients around the world – I have a roadmap for you – a roadmap for you to learn the steps to:

• Be more influential
• Get your message across first time
• Have more impact as you go about your business
• Win more business
• Get promoted, appointed and recognised in your market or industry
• Keep those key members of your staff happy

I’ve broken down the steps and distinguished really CLEARLY

• What works (and what really doesn’t)
• Why it works
• How it works AND – of course
• How you can do it too.

Let’s be honest – every time you leave a voicemail, send an email, have a conversation, make a phonecall – every time – you’re sending a message to the other person/s about yourself – all the people you’re communicating with are getting a message from you, about you.

My question to you is – “Are you sending them the message about you that you want to?” Is it a message that works for you?  A message that gets you what you want more often than not?  Hmmmm – good questions!

Does any of this sound familiar to you?

• You ask someone for information or to do something in an email and you don’t hear anything back

• Every time you hold a meeting, it seems that you’re the only one who speaks or adds anything (or is even awake!)

• Maybe you go to meetings and you don’t know what to say (OR whether to say anything at all)

• When you meet people, you’re often tongue-tied, lost or stuck for words

• You thought you asked someone for something and then when – and if -  you get it back it’s not what you want at all

• You stare into a blank screen or look at the phone just waiting, waiting – for people to get back to you

• You spend so much time clearing up misunderstandings and smoothing ruffled feathers that your projects and plans get behind

• You give what you think are clear instructions for what you want and then, hey presto, you get what they thought you want – NOT what you want at all.

• You’re frustrated, anxious and often worried about how you’re going to get the people around you to step up and take responsibility AND still like and respect you.

Well if any – OR ALL – of this rings true for you, then I have a great opportunity for you.

I’m inviting you to come and join me and be part of the Be Understood Now – Savvy and Influential Communication Secrets, a 5-week teleseries together.

I will take you, by the hand, and PERSONALLY walk you through:

• the subtle secrets to draw people to you and to your message

• the mindsets AND the EXACT WORDS to use (straight from ‘the horses mouth’) that connect you to people easily

• the way to say these exact words – hear my tone of voice, hear the language and hear me bring them to life for you so that you can go off and do the same – straight off

• how you can easily build a dynamic and influential network around you as you communicate day-to-day

• the exact steps for you to take to feel more comfortable, assertive and confident with people, everywhere and anywhere

AND, I promise you – if you use these secrets, then they will enable you to communicate with influence, with impact and with ease – wherever you are.

For example, do you know:

• How to get people to respond to you with what you want and WHEN you want it – without driving them nuts in the process?

• What to do to make sure people have got your message crystal clear, without being patronising?

• How to help others do the same – your team needs to understand these principles too, don't they? They represent you, they speak to your clients and customers too, don't they?

I’m SO excited for you – really I am. 

If I’d had these sort of distinctions, these kind of clear tips and steps to take – AND to avoid – laid out for me when I was flailing about at times, hitting and missing connecting with my own team, clients and market in my own corporate career, WOW, what a difference it would have made.

I’d have saved myself LOADS of time, worry and upset AND a huge amount of money (loads of money) in fact – in both lost earnings and business opportunities.

All because of how I was responding to people or putting myself across at the time OR how my team were behaving and responding - often without me knowing about it. 

Be More Influential and Persuasive As You Build Your Business

The good news is that now I’m CRYSTAL clear about what works, why it works, which words to say – and to avoid – as you go about your business day-to-day, connecting, communicating and building those key relationships we all need to succeed.

AND NOW I can make it easy for you to learn and use these secrets straight away.  These subtle and yet hugely powerful secrets to

• Connect with people so they respect you and what you want

• Put across your point of view and be persuasive and irresistible at the same time

• Have impact AND influence without being ‘‘slimey” or a “crawler”

• How to be ‘the boss’ without being ‘Bossy’

• ‘Toot your own horn without blowing your own trumpet’ 

How do I know all this?  Well, let me honest, it’s taken me:

• 20 years plus of trial and error in the corporate world working up to Director level myself;

• LOADS of sleepless nights and anxious, stomach-churning moments mixed in with tears and embarrassment;

• TENS OF THOUSANDS of £££/$$$ worth of investment in courses, trainings, books, and

• HUNDREDS (actually THOUSANDS) of hours of one-to-one work with clients and with both large and small groups

It’s taken all that to discover and clearly identify what works, why it works AND how it works as people communicate day-to-day. 

Oh, and at the same time, I’ve come to really understand what literally gets up people’s noses as you communicate when you’re going about your business.

“That’s all well and good Kay. So what?” you might be saying. 

Well it’s not about the courses and the learnings and all the ‘stuff’ that qualifies me to be the Savvy Communication Expert to help you, what really qualifies me is because I’ve been in your shoes, I’ve – as they say – “walked the walk” AND tripped up, got confused, frustrated and really upset along the way.  Truly, I have.

And NOW, having boiled it all down and made it really simple to understand and easy for you to have all these tips, techniques, models, insights, ways AND exact words to use straight away.

That’s where my Be Understood Now – Savvy and Influential Communication Secrets Teleseries comes in and fits together easily for you.

Listen to just a few of what my clients say about the HUGE difference it makes having these secrets under their belts now:

“Kay gets right to the heart of the matter.”

“When I heard Kay say that she teaches people how to be savvy communicators I knew that at a gut level that this is exactly what I need. We often struggle telling our clients 'no' and in a way that they feel heard but at the same time letting them know we are standing our ground. Kay gets right to the heart of the matter in a clear, informative and engaging way. I'm now am able to be more concise and direct, confident and kind — Kay has a great response for every kind of situation.”

—Peggy Murrah, OnLine Business Manager, PeggyMurrah.com, Texas

“Looking to improve your relationships both professionally and personally? Communication is the place to begin.”

“If you're looking to improve your relationships both professionally and personally - communication is the place to begin. I love Kay's style because she's so clear, so confident but also in a manner that makes you feel she's there to support you in any way she can. I was frustrated with my writing and was having disagreements too often with those close to me which all seemed based in not understanding each other. Kay's tips and tools are very easy to implement and I use them every day now. Kay easily sees humour in situations and helps you to relax into any conversation—even by email.”

—Karin Volo, INPSIRINGYOURSUCCESS.COM, SWEDEN

The Savvy and Influential Communication Secrets Teleseries has been designed by me to show you exactly HOW to:

• Be able to ask for what you want without seeming demanding or bossy (something we women in particular struggle with)

• Discover the unconscious ways you’re getting up people’s noses and potentially missing out on opportunities and building valuable relationships because of it

• Make personal connections with high-level contacts in a way that’s both respectful AND useful to you

• Feel more comfortable being who you are, wherever you are

• Understand the costly mistakes that most of your colleagues are making that make life more difficult for them …..and how YOU can avoid them now

“I loved how you explained how to say ‘No’ without really saying ‘No.’”

“I was struggling with this as I don't like to feel rejected myself. Using what Kay shares and avoiding saying ‘No’ upfront makes a real difference. We get things done more efficiently and with a quicker turn around time for our clients, leading to happy clients.

Kay helps you tweak areas in your communication style that immediately make a profound difference in your business and personal interactions. She really does make it easier for you to be understood and delivers her information with helpful ‘real life’ examples and with a sense of humour. Overall, what Kay teaches you strengthens relationships with clients and friends.”

—Beth Gillespie, DFH-Sanfrancisco.com, California

In just 5 weeks of calls together (every Wednesday from 6th July) you’re going to walk away and:

• Know BOTH the ways AND the words to influence people and respectfully get them on side with you,

• Understand how to add impact so that you get your message across easily AND first time around

• Have the ‘Insider Secrets’ to managing yourself and your emotions as you go about your business, all day and every day

• Use the Three Simple Ways to make sure people really ‘get’ what you want AND know what you’re talking about

• Be able to use the exact language AND the structure I use in my own business to attract new clients, keep your team happy and engaged AND – at the same time - still respect and love you for it.

• Oh, and I promise you, I'll tell you in Week 4 what to do so that you'll NEVER be lost for words again!

“You’ll never make more money than the level to which you can communicate with people.”

“Kay White has insights, tools and strategies and lays them out simply and logically for you. The information she shares is brilliant, timeless and valuable. Things go together better for you after you’ve worked with Kay.”

—Bob Burnham, ExpertAuthorPublishing.com, Vancouver

Just think:

You’ll always have the ways and the words on your lips – or at your fingertips – to get people’s attention when you want to, to keep them interested and engaged AND you’ll avoid wasting your precious time, money and energy on misunderstandings, confusion and upset.

OK, so how are we going to “get this party started”?  How are you going to be able to use, understand and leverage the POWER of your words and the way you use them – every single day?

If you’ve heard enough already and know this is for you, Register and Join Us Now!

 

Well, here's the HOW and the WHAT for you:

Here’s exactly what we’re going to cover together in our 5-Week Be Understood Now – Savvy and Influential Communication Secrets Teleseries.

Each week I will share with you these clear, proven, subtle AND savvy steps to help you be a more influential, persuasive and confident communicator:

— Week 1 —
Get Clear; Be Direct AND Be Honest. Do it Easily.

(All calls will be recorded as an MP3 and transcribed for you)

In Week 1 together you’ll discover:

• How to use the secret that PILOTS use to turn a tricky situation around in an instant and put yourself back in control and in the drivers’ seat.

• Three simple ways to make sure you’re crystal clear and avoid the ‘gobbledygook’ that confuses others – and often confuses YOU too!

• The secret of telling someone what they need to hear without upsetting them and without unsettling yourself.  Tell them straight AND still be respectful.

• The BIGGEST mistake most people make as they underestimate the power of our – and others’ – emotions.  You’ll understand people so much better after you learn this – you’ll also understand yourself better too!

• How to get people to take on new ideas or tricky information and get into action – a simple formula which builds bridges so that you’ll ALWAYS be able to say what needs to be said.  No nonsense.

— Week 2 —
Be Engaging; Connect Easily AND
STAY Connected, Everytime

(All calls will be recorded as an MP3 and transcribed for you)

In Week 2, we’ll walk through HOW to:

• Use the two most powerful words that make a MASSIVE difference to whether people take actions and instructions from you (or not)

• Surprise people with this simple phrase and make it easy for them to quickly like you and want to support you (they’re normally shocked when you say it!)

• Find out the most over-used word you must avoid if you want to compel and persuade people – Bart Simpson teaches us this lesson . . .

• Remember and use the magic you have at the tip of your nose to make people feel more comfortable with you so they bond and connect with you more easily.

• Stay connected to people easily, comfortably AND watch your results rocket. Pssst - this is where the fortune is!

— Week 3 —
Understand; Be Understood; Keep to the Point

(All calls will be recorded as an MP3 and transcribed for you)

Now, in Week 3 you’re going to discover:

• The 2 key reasons why you must use what you were born with more than you do AND do it now - people will love you for it.

• How to give people what they’re craving – they’ll thank you and then jump into action for you once you do.

• How and why we must learn from the mushroom-growers - and you don't even have to like mushrooms!  Once you’ve learned this secret, you’ll establish instant credibility and “buy in” to your plans.

• 3 quick and easy strategies to keep people’s attention and give them what they need to get on and get you the results you want.

• AND ** It’s Your Book BONUS time ** this week. (See Bonus #3 below)

— Week 4 —
Investigate; Persuade and Compel People…
(Oh, and NEVER EVER be lost for words again)

(All calls will be recorded as an MP3 and transcribed for you)

In Week 4 – I call this “Super-Savvy-Secret-Success Week” and here’s WHY:

• You’ll learn the BIGGEST secret that all savvy communicators use to get clear and connect with people AND the difference, that makes the difference, when you use this secret. You'll never be lost for words again.

• Discover a valuable lesson which will instantly make people like you even more and help you get along with those people you just don’t or can’t “get”.

• Understand how to make your message engaging, compelling and moving for people - and discover a simple model you can use anywhere to make this simple for you.

• What you must understand to get your point across so that people really listen to you and stay with you (as opposed to tune out, ignore you or drop off).

• How to make sure your message has landed and that people have what they need from you to get into action for you.

— Week 5 —
Influential Secrets EVERYONE Should Know
(BUT they don’t AND You Will)

(All calls will be recorded as an MP3 and transcribed for you)

In Week 5 we’ll pull it all together for you and make sure you :

• Find out the 7% that makes 100% difference in how you put yourself across.

• Discover what you’ve probably taken for granted for years which will add influence and impact as you go about your business.

• Grab people’s attention every time and keep it from the moment you learn this!

• Take the heat out of a hot-under-the-collar situation and immediately put yourself back in control – this is a mindset piece that’s truly life-changing.

“I can’t recommend Kay enough.”

“Communicating to my clients is essential! Kay’s call was great, she reminded me of paying attention to the exact words I use when I communicate.  I’ve taken Kay’s clear, heartfelt advice and communicated much more effectively than I have in the past. By spending less time chasing people up or on clearing up misunderstandings, it’s already helping me grow my business.”

—Daniella Rubinovitz, Visual Dialogue Mentor, daniellarubinovitz.com, Amsterdam

“Kay’s calming and common sense advice brings clarity and most often—a ready way forward.”

“When ticklish, tricky personnel and management matters land on my desk, Kay's calming and common sense advice brings clarity and most often—a ready way forward.  To find a strategy or an approach that will help construct a winning argument I reach into Kay White's magic toolbox.”

—Dennis Wade, Founding Partner, Wade Clark Mulcahy, Attorneys at Law, New York

“Using the piece Kay shared with us about how to really engage with people when they don't want to hear what you've got to say was amazing.”

“I've struggled in the past and Kay's framework of firstly, the order in which to give the information and then, the actual words and phrases to use (and to avoid) meant the operational teams really “got” what I wanted this time and are now actually working with it.”

—Kevin, Marketing Manager, recruitment organisation, London

So, there you have it, all laid out for you - my 5 week Savvy and Influential Communication Secrets Teleseries where I will take you, step by step, through the subtle and powerful ways (WITH THE EXACT WORDS) to connect, persuade and reach people so that you save yourself precious time, money AND energy as you go about your business.

AND – I promise you – that if you use these secrets and subtle mindset pieces you’ll dramatically increase the extent to which people take on what it is you want, when you want it AND how they do it for you. Oh, and by the way, these subtle communication secrets work just as well at home as they do as you work!

Are you ready for that? 

(Or, maybe you prefer the hit and miss way that most people go about their business as they try to connect with people and get them into action?)

BUT maybe not?

 

OH, and YES,  I’ve got some Super-Duper BONUSES for you IF you’re ready to take action NOW.  If you’re ready to go and know that this is exactly what you’ve been waiting for then “Buckle Up and Prepare for Take Off”.

These are valuable bonuses, designed-by-me AND normally only available to my VIP one-on-one clients.  All tried and tested and proven to work.

Bonus #1 (value $197.00)

7 Proven Steps to Get Your Emails Opened and Read

Emailing is part of our lives, especially our business lives  - like it or lump it.  One of the most frustrating things clients tell me is that people either confuse their email messages, don’t answer them OR take ages to get back to them.  They’re often left staring at the screen wondering what’s going on OR shouting at it when something comes back either garbled, confused or just plain wrong.  Sounds familiar?

Have you ever been left wondering whether you're speaking the same language as you read someone's email? How often are you left feeling anxious, frustrated or just like you're banging your head against a brick wall? Well, enough of all that.

This 30 minute, BONUS recording is a specially-designed Audio Training for you in which I lay out my 7 Proven Steps to Get Your Emails Opened and Read AND responded to.  Every time. 

You’ll get this recording sent straight to your inbox within 24 hours of registration PLUS this Audio Training comes with a special Summary Sheet with an easy-to-follow summarised guide to the 7 Steps. 

Keep it on your Notice Board or next to your keyboard.  Follow each step and I GUARANTEE you will get easy, quick and clear responses to your emails AND you’ll be able to show your team how to do the same.  Win/win.

(This is part of the training from one of my Executive Master-classes AND that’s why it’s such a valuable BONUS.  Just this piece alone can start to immediately transform your business and the ways you connect with people and get what you want from your emails, first time around.)

“So rich with good, practical tips. This stuff works.”

“Loved the last class about emails.  I will listen to that recording several times, I’m sure. So rich with good, practical tips. Thank you. I used your strategy in writing a recent email to a busy colleague who I wanted a quick response from. I wrote a compelling email, requesting her help and a phone conversation with her.  She’s a busy successful author and businesswoman. She responded to my email right away and we were on the phone that same day, it was amazing!  This stuff works.”

—Jeanne Malnati, Founder, CleanSlateCommunication.com, Chicago

Bonus #2 (value $97.00)

ONLY available for the first 125 people who register!

Maximise Your Meetings:
The Savvy Communicator’s Meeting Planner

One of my big secrets to success is I pay attention to the processes that I use both myself to get results AND those which my clients use. This is what people invest a lot of £££/$$$ with me for. 

One of these is the process I've designed to show you how to get the most of your meetings.

• Think about how you prepare for your meetings (or indeed, IF you prepare for your meetings?)

• Think about how much time and energy can be wasted by holding a meeting when everyone’s sitting there waiting for it to end.

• Think about how much better you feel – and how much more confident you sound – when you’ve really prepared yourself to contribute in meetings

Well, this easy-to-use, downloadable, Meeting Planner is packed full of questions to get you thinking exactly what you need to be thinking about and planning to get the most out of your time in your meetings.  Every time.

If your among the first 125 to register, you'll be able to grab-and-go and use my Maximise Your Meetings Planner.  Use it later today/tomorrow and make sure you get the best out of yourself AND feel more confident as you take part, make a difference AND really get what you want from your meetings.

“Use Kay’s Maximise Your Meetings Planner - if you can get your hands on it!”

“I wasn’t going to totally “wing it” but had given little thought to the “bigger picture” of this really important meeting.  Using Kay’s Maximise Your Meetings Planner we took the meeting apart piece by piece and worked out what I wanted to achieve and how. On the day, I felt fully prepared and ready for any tricky questions.  Instead of getting defensive – my normal operating procedure, I came across as knowledgeable and open and was happy to share learning and experiences. Use Kay’s Maximise Your Meetings Planner - if you can get your hands on it!  I do.”

—victoria, Team Lead, UK Public Health Organisation, London

Bonus #3 (value $29)

A signed copy, sent directly to your
door of my # 1 Bestselling book
The A to Z of Being Understood

My book is a # 1 best-seller in Customer Service and lays out additional principles, mindsets, stories and inspirations which will support and add value to all that you learn during our teleseries together. 

A signed copy, dedicated to you personally, will be dispatched and delivered to your door after Week 3 (July 20th) of the Teleseries. You'll have this to hand, to read and refer to - and to use so you can easily pass on the secrets - for years to come. It will be my pleasure to sign and dedicate it to you personally.

“Grab this book, read it and then use it.”

“Grab this book, read it and then use it. With The A to Z of Being Understood White teaches you her easy-to-use principles of how to interact, get results and inspire people as you go about your business.”

—John Assaraf, New York Times Bestselling Author, The Answer and Having It All

“I love this book!”

“I love this book! In practical, straight-forward terms White teaches you how to communicate like a pro. Every page is filled with a tid-bit of information you will want to burn into your memory.”

—Lois P. Frankel, Ph.D. Bestselling Author of Nice Girls Don't Get the Corner Office and Nice Girls Just Don't Get It

So, just to lay it all out really simply for you:

Be Understood Now:
Savvy and Influential Communication Secrets Teleseries

• All calls at noon PST / 3pm EST / 8pm UK
  
  Week 1: Wednesday, July 6th
  Week 2: Wednesday, July 13th
  Week 3: Wednesday, July 20th
  Week 4: Wednesday, July 27th
  Week 5: Wednesday, August 3rd

• All calls will be recorded and sent to you within 24 hours as downloadable MP3s so you can listen again or catch up if the timing is tricky for you. 

• There will be a transcription of every call too – you can download these within 72 hours of the call.

• Handouts and Summary Sheets referred to on the calls, all sent direct to your Inbox. 

• All easy. All clear. That’s the idea.

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PLUS Your Bonuses:

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• Free audio download sent direct to your inbox within 24 hours of registration - 7 Proven Steps to Get Your Emails Opened and Read together with the handy Summary Sheet to keep on your Notice Board or right by your keyboard.

• Maximise Your Meetings preparation sheets for the first 125 people to register. Again, delivered direct to your Inbox within 24 hours of your registration, the Savvy Communicator's Meeting Planner to guide you to deliver and participate in meetings to maximize your time and your opportunities.

• A signed and dedicated to you (and delivered to your door) a copy of my book, the #1 Bestselling The A to Z of Being Understood.

Isn't it time you discover
How to be a Savvy, Influential Communicator?

Right about NOW is a good time.

“Kay shares nuggets of information and insights based on her own experience that are truly life-changing.”

“So many of us feel such a strong desire to be truly understood by our colleagues, friends and family -- and never before have so many of us felt forced to give up that dream because of a lack of time and other pressures of modern life. Kay shares nuggets of information and insights based on her own and her clients’ experience that are truly life-changing - your way of communicating will dramatically improve if you use Kay's secrets. If you don't, well at least you'll have a choice now!”

—Tom Martin, Tom Martin Media, LLC, New York

 

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Legal disclaimer:  Every effort has been made to represent our Savvy and Influential Communication Secrets Teleseries and its potential.  The testimonials and examples used are exceptional results and don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results.  Each individual’s success depends on his or her background, dedication, desire and motivation.  As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money/any more money.

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